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  1. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  2. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. There's a huge amount you can learn about marketing by reading about...

  3. The Great Career Debate: SEM In-House Team vs. SEM Agency

    Although this one really does depend on what company you work for, often in-house marketers have smaller budgets for tools and platforms to assist in campaign management. When it comes to improving campaign management tools, patience is key for in...