SEO News

Marketing Campaign Search Campaigns Mix

RSS
  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You should review your traffic mix to see where the majority of clicks reside, and then consider an expansion test. But that doesn't mean that they shouldn't be in your media mix. If you've been managing pay-per-click campaigns for a while, you...

  2. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. While marketing practices are relatively known and can be summed by the various...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    YouTube TrueView will definitely be a part of the OTRD media mix going forward and the team is already considering other innovative ways to use the format to drive economic impact for Oklahoma … for a song.

  8. The Search Agency Launches Local Search Campaign Management Platform

    ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says that AdMax Local will let the company effectively add local search to the mix. Introduced today, AdMax Local is a fully automated...

  9. 10 SEO Truths of 2012 for Agencies & In-House Teams

    But the importance of SEO in the digital marketing mix remains unchanged and unchallenged. SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing...

  10. Why Effectively Measuring Lead Performance in Mobile is Essential

    Just as mobile is an increasingly important part of the marketing mix, all secondary actions must be included in the conversation to ensure campaigns are built and held to more appropriate, performance-driven benchmarks that take full advantage of...