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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. This is a key question Marin Software set out to...

  2. The Call for Call Tracking Is Answered

    Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid...

  3. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...

  4. PPC Bid Management 101

    Other tools: I don't have enough space to include them all but here are a few more you might take the time to research: Clickable, Marin Software, SearchForce, Kenshoo, and Acquisio. A bid management tool allows you to manage PPC campaigns across...

  5. The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets

    According to Marin Software, a leading provider of paid search management software, which includes bidding, this gap averages about 7 percent and varies widely by industry and keyword. Put another way, if your ROI on your paid search campaign is 10...