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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. Creating a search campaign using the campaign type...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It is critical that you identify all potential stakeholders in the entire content marketing process prior to even starting the content ideation process to understand the feasibility of conducting such a campaign, as well as identify any issues or...

  3. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. It was crazy and intense, and for those in the search world, there were many...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. The campaign diversification process is filled with bumps, potholes, and even landmines. You can diversify your campaign by utilizing new ad...