Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.
Political upheavals: We have clients that rely heavily on government contracts. Optimizing PPC campaigns with faulty data is like driving with an upside down map. As soon as they relaunched their television campaigns, our campaigns picked back up...
AdWords rang up an estimated $23 million from political SEM over the past three years. A leap in PPC spending in the political vertical was clearly visible all the way back in August 2011 as multiple Republicans had recently declared their...
Challenges associated with political battles, tech queues, bureaucracy, and resistance to change are just a few areas that get more difficult as the company gets bigger. Campaign Structuring: Well done campaign structures breath life into SEM...
While Facebook is great for reviving old social connections and Twitter is awesome for real-time commentary of political debates, research shows that 77 percent prefer to receive permission-based commercial messages via email.
This announcement expands Google’s use of geographic information system solutions firm Azavea’s Cicero API; in May this year, Google integrated Cicero’s API with their Maps to offer free access to the most current political maps.
Digital is providing a fast, dynamic, and increasingly influential battleground for political campaigns, and in many ways both sides are still figuring a lot of it out. The 2008 election helped usher in the era of digital marketing in presidential...
And politicians and political activists used Promoted Videos to argue for a proposition or against an issue. Finally, I spoke by phone with Will Robinson, a founding partner of The New Media Firm, a political media consulting and advertising agency.
Just as we don't want votes to be purchased in political elections because it would bias the results, purchased links bias the search algorithms. Perhaps you're considering a wide range of campaigns. When that happens, they drive that campaign...
Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple...
There was a remarkable preview of the officers who will be leading the digital campaigns for their respective political parties at SES London 2010. President Barack Obama's use of the Web on his way to the White House in 2008 has inspired British...
One of the best things I find about international SES conferences is just how much you can learn about the cultural and political differences in attitude to marketing. These include cultural, political, economical, legal and, of course...
For a summary, read "Using Social Media For Political Campaigns" by Mike Sachoff and Abby Johnson of WebProNews. Follow his keynote, I interviewed Siroker about the Obama presidential campaign and social affiliate marketing, a new concept that...
The State of the News Media 2009 added, "And the video site YouTube also became a major delivery system for people to get news posted and recommended by friends and associates, and often from political campaigns.
For example, there's an article by Kate Kaye, senior editor of ClickZ News, entitled “Politics 2.0: Political Change Comes to Search, Too. The workshop will give real life examples of both good and bad viral marketing campaigns and will share...
McCain in Online Display Ads, Video Views, and Searches Posted by Nathania Johnson Sep 4, 2008 After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in the U.S...
And let's face it, political campaigns are about marketing a candidate. If you know anything about the online marketing world (since you are reading this article, I'm going to make the assumption that you know more than the average political pundit...
He achieved fame with advertising campaigns for Saturn, Bartles & Jaymes wine coolers, and perhaps the most frequently cited political spot in history – the "It's morning again in America" TV commercial that helped to boost Ronald Reagan's 1984...
Hilary Clinton Accused of Obama Turban Warfare in Universal SearchBlended search - the combination of the universal searches for Obama turban photo, Barack Obama news stories, YouTube Obama Girl videos and buzz-worthy blogs have created a...
The Range Online Media SEO team completed an audit of the political candidates' sites, and I've done my best to detail the improvements needed for each major campaign throughout the article. According to the Pew Internet & American Life Project, 75...
