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  1. 10 Vital Steps to Building Social Influence

    Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.

  2. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Political upheavals: We have clients that rely heavily on government contracts. Optimizing PPC campaigns with faulty data is like driving with an upside down map. As soon as they relaunched their television campaigns, our campaigns picked back up...

  3. As Goes Paid Search, So Goes the Election?

    AdWords rang up an estimated $23 million from political SEM over the past three years. A leap in PPC spending in the political vertical was clearly visible all the way back in August 2011 as multiple Republicans had recently declared their...

  4. Obama Beats Romney Early in Digital Marketing Race

    Digital is providing a fast, dynamic, and increasingly influential battleground for political campaigns, and in many ways both sides are still figuring a lot of it out. The 2008 election helped usher in the era of digital marketing in presidential...

  5. The Dangers of a One-Dimensional Link Building Plan

    Just as we don't want votes to be purchased in political elections because it would bias the results, purchased links bias the search algorithms. Perhaps you're considering a wide range of campaigns. When that happens, they drive that campaign...

  6. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple...

  7. UK Election 2010: Britain's First 'Social Media Election'

    There was a remarkable preview of the officers who will be leading the digital campaigns for their respective political parties at SES London 2010. President Barack Obama's use of the Web on his way to the White House in 2008 has inspired British...

  8. News Blogs Are Becoming the New Online Newspapers

    The State of the News Media 2009 added, "And the video site YouTube also became a major delivery system for people to get news posted and recommended by friends and associates, and often from political campaigns.

  9. Barack Obama is Rocking the Youth Vote

    And let's face it, political campaigns are about marketing a candidate. If you know anything about the online marketing world (since you are reading this article, I'm going to make the assumption that you know more than the average political pundit...

  10. The Shifting Power of Words

    He achieved fame with advertising campaigns for Saturn, Bartles & Jaymes wine coolers, and perhaps the most frequently cited political spot in history – the "It's morning again in America" TV commercial that helped to boost Ronald Reagan's 1984...