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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. Adobe Campaign, previously known as Neolane, is an...

  3. The Role of #Hashtags in Social Media and Search

    Now, hashtags appear online and offline – all intended to promote engagement. Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Be prepared by taking a combined approach using cross promotions offline to online, to increase dollars per customer. Create a paid search campaign that includes the product name, SKU, manufacturer number, etc.as target keywords that drives to the...

  5. Driving Consumer Insights With Mobile Analytics

    And while you'll get offline reporting you're not going to be able to measure conversion in the way that you're used with optimizing landing pages, etc. Referral codes for campaign tracking. Thom Craver (@thomcraver), Digital Marketing Strategist...