SEO News

Marketing Campaign Mix

RSS
  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  2. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. Organize the data you need to make decisions (in this order): the business, the site, the channel, the campaign.

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    YouTube TrueView will definitely be a part of the OTRD media mix going forward and the team is already considering other innovative ways to use the format to drive economic impact for Oklahoma … for a song.

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    It's Time to Add Pinterest to Your Online Marketing Mix. By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to allocate for your Pinterest marketing campaign.

  7. The Search Agency Launches Local Search Campaign Management Platform

    ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says that AdMax Local will let the company effectively add local search to the mix. As soon as you put an hour or two of work into a $100...