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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms.

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    HootSuite is a good all around tool to use for management and metrics tracking. With Google Analytics Campaign Tracking, you can set up links for campaigns with UTM parameters to track the campaign. This is one of the easiest and cheapest ways to...

  4. 10 Vital Steps to Building Social Influence

    The 2008 campaign has inspired much speculation and imitation in political and marketing circles. The dust has settled from the re-election campaign of 2012, and it is now clear that a unique place in time enabled the right strategy powered by the...

  5. The Search Agency Launches Local Search Campaign Management Platform

    As soon as you put an hour or two of work into a $100 search marketing campaign, you lose your margin. The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts.

  6. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Management is worried. You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use Excel and pivot tables to gain an understanding of weighted quality scores by campaign.

  7. Is Agile Marketing the Future of Search in 2013?

    There's a huge amount you can learn about marketing by reading about agile project management techniques and processes. An agile marketing campaign needs to be able to adapt and intuitively grow based on your key findings and strategy.

  8. Focus on Who, What and How Before Crowdfunding Your Project

    Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and outbound communications across channels; minimum – use a spreadsheet. Research and organize a list of influential media...