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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). For example, a slow decline in conversion rates may be less obvious when you are working on the account month to month; but looking at the last 12 months, you can see...

  2. PPC Bid Management 101

    Google Conversion Optimizer: If you're looking for a tool to help you manage your bids and you are only using Google, then you might want to consider the Google Conversion Optimizer. PPC BidMax: Formerly Dynamic Bid Maximizer, PPC BidMax is a bid...

  3. Convincing the Executive Team to Invest in SEO

    One way would be to hire an experienced in-house search optimizer with at least three years experience and a proven track record. You can use an advanced system like Sales Builder, which has a multi-step lead form to improve conversion rates -- a...

  4. Is There Room for Another Free Analytics Tool?

    The combination of Yahoo's new IndexTools product and Google's Web Optimizer product is mighty potent. On the upside at Google, their Web Optimizer product came out of beta last week. And with conversion data, GA can only track 4 goals, whereas...