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Marketing Campaign Management

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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. While a single-channel management focus can have...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey asked respondents what content management systems they used. Content management systems also play a part in how well content can perform, and how efficient it is to create and optimize content.

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms.

  5. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management To prepare for international Facebook marketing, Marin gave the following tips in its report: If you're looking to grow your business internationally, a new report by Marin Software...

  6. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...

  8. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other...