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  1. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”

    Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. Likely one of your ultimate goals of a social media campaign is to drive...

  2. SearchDay | Content is King...IF You Promote It Comments on 'Night at the Museum' Promo Posted by Nathania Johnson May 26, 2009 Yesterday, we brought you news that was skinning its page with a large promotional campaign for the 'Night at the Museum' sequel (in theaters this...

  3. SearchDay | Writing Sales Copy for Conversions

    E-mail Marketing Tips for Small Business LITTLE BIZ Any well-rounded Internet marketing campaign must include a strong e-mail marketing campaign. News from the Search Engine Watch Blog Search Engine Watch Experts Columns