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  1. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Using this analogy, or a similar one, should help your boss or client realize the time...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It helps out with search engine optimization. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.

  3. 4 Opportunities to Successfully Optimize the Full Conversion Funnel

    In search engine marketing we often speak of “levers” that we push or pull in order optimize campaign performance. However, we should take landing page optimization a few steps further and optimize the full conversion funnel through completion.