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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    A new marketing campaign they've developed in response, "Belong anywhere". Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Social spending, for example, on World Cup-related campaigns rose to the half...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But through this process you will grow as a campaign manager as you expand your knowledge and experience. The campaign diversification process is filled with bumps, potholes, and even landmines. You can diversify your campaign by utilizing new ad...

  4. 10 Shocking Facts About Content Marketing Today

    Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their company to the top. Here are 10 shocking facts about this revolutionary marketing strategy...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  6. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. The quality of the content you create is influenced by the quality of the material on which it is based.

  7. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. What Campaign Events Should You be Measuring? A well executed advertising campaign can be...

  8. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  9. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it...

  10. Pre-PPC Strategies For Launching a New Product

    After the first few interviews from a given ad campaign, you'll be able to tell if you've gotten the selection criteria right, or if you need to try again. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find...