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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    SEO professionals and link builders are increasingly taking on tasks that would normally be the territory of marketing consultants. The quality of the content you create is influenced by the quality of the material on which it is based.

  2. Mobile Advertising Measurement: Winning the Long Game

    In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign. What Campaign Events Should You be Measuring? A well executed advertising campaign can be...

  3. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  4. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it...

  5. Pre-PPC Strategies For Launching a New Product

    After the first few interviews from a given ad campaign, you'll be able to tell if you've gotten the selection criteria right, or if you need to try again. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find...

  6. SEO vs. SEM Timelines: A Medical Analogy

    Consistency is very important for the success of your SEO campaign. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO campaign and help you avoid being...

  7. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...

  8. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. However, because this is the easiest component to test...