Before you even begin any outreach campaign, it's imperative that you answer the following questions as part of the scoping, or planning piece. Makes clear that they are just one of several influencers your research has pinpointed and that you see...
Their marketing team decided that the best way to kick this campaign off was to ask their users to pick the first city this would launch in. Durex closed the campaign down without offering the service anywhere, let alone in Batman.
Optimize Vines: Brands can optimize their Vine campaign performance by using Unruly's Dynamic Creative Optimization technology to automatically display the best-performing Vine by campaign KPI; Then, marketers should test these new approaches to...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site...
How to Use Google Webmaster Tools to Maximize Your SEO Campaign Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques.
If you are already using hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your hashtags in Facebook advertising. Over at Facebook-Studio.com, they recommend looking at Facebook hashtags as an...
Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their great experiences, recommend their friends check you out, and pass along your contact info.
Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. And what's interesting is that when you look at common Mobile marketing business objectives...
Negative keywords can be applied at the ad group or campaign level. Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies.
Social media can increase or decrease a brand's impact on their campaign success. Marketing and public relations: Taylor Guitars Uses Social Media for Marketing & PR You just might be. If you're running social media for your business, you must...
Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.
I think someone starting a business or a campaign in general that is in a vertical that isn't established yet would have a hard time. Do you think using social media alone is enough for a successful egobaiting campaign that will generate links, or...
Account Manager for large Facebook ads campaign clients at AdParlor, were kind enough to answer some questions in advance of their session. Overland and Karunakaran understand the importance of planning to ensure campaign success; of defining goals...
Making Higher Impact Campaign Optimizations To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results. Today, you're able to evaluate and optimize campaign assets and budgets in...
By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to allocate for your Pinterest marketing campaign. Yet most marketers are flying blind when it comes to Pinterest; they...
For my primary search retargeting campaign, I took my entire relevant keyword list and set it to broad match. After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the...
One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and demystify the "Direct" or "Bookmarked" traffic sources in...
Hashtags are your friend: Hashtags are highly trackable, allowing you to accurately track the ROI of your marketing campaign efforts. Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital...
Not many employees have the gumption to start a campaign alongside their regular job responsibilities but one COO who has been able to do this with the blessings of her boss has been Sheryl Sandberg of Facebook.
It still boggles my mind that people start an SEO campaign, or anything digital marketing at that, without doing any sort of research into who their users are. If your site isn't working, there's always a reason, and most SEO professionals won't...
