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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Their marketing team decided that the best way to kick this campaign off was to ask their users to pick the first city this would launch in. Durex closed the campaign down without offering the service anywhere, let alone in Batman.

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their great experiences, recommend their friends check you out, and pass along your contact info.

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. And what's interesting is that when you look at common Mobile marketing business objectives...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Negative keywords can be applied at the ad group or campaign level. Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies.

  5. Why Social Media Listening is Important for Brands

    Social media can increase or decrease a brand's impact on their campaign success. Marketing and public relations: Taylor Guitars Uses Social Media for Marketing & PR You just might be. If you're running social media for your business, you must...

  6. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Making Higher Impact Campaign Optimizations To evaluate each channel and campaign based solely on last-click conversions is not only short-sighted, it can limit the results. Today, you're able to evaluate and optimize campaign assets and budgets in...

  8. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to allocate for your Pinterest marketing campaign. Yet most marketers are flying blind when it comes to Pinterest; they...

  9. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For my primary search retargeting campaign, I took my entire relevant keyword list and set it to broad match. After a bit of technical wizardry (because I needed my account rep's assistance to get this to work), I was able to exclude people in the...