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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Managing the highs and lows in any business can be tough, but agency owners have unique challenges. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and...

  2. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Native advertising is the missing link in a small business’s content marketing plan that can make it succeed.

  3. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Improving organic search rankings is ranked as far...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So these websites are getting penalized because they get convinced by these guest bloggers that their site would actually improve with all these guest blogs, when in fact all they are is disguised link schemes.halcyondaze, we see a lot of business...

  7. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The benefit to small business owners of LinkedIn Education and the Student Job Portal are tremendous: If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn Education section and...

  8. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and...

  9. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    You can employ a content marketing agency or become a content marketer yourself, and unless you look subjectively you'll end up with a blog full of awesome frickin' content and your business won't sell itself effectively on the pages that you need...

  10. Social Media Automation: A Beginner's Guide for Small Business Owners

    This leaves small business owners confused, lumping social media in with SEO as another online marketing phenomenon they don't like or understand ¬– and certainly can't afford. The case for including social media in the small business Internet...