Both SEM and SEO managers are highly dependent on Google and its policies in helping them deliver against their business goals. Regardless of who ultimately manages the PLA spend for your business, you had better make sure he/she has a direct line...
Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours. Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a...
Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.
They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to fix the problem. Any business that doesn't use Dominic is putting far too much at risk.
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
It really depends specifically on the needs of your business. Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up...
Every site audit should include a look at the client’s local, GPS, and business listing presence. Brands rely on SEOs to keep their design and development partners aligned to business results. Apps integration: Including a review of emerging app...
According to comScore, the exclusive audience reaches across other industries, including: percent of Telecom percent of Automotive percent of Business/Finance percent of Education percent of Retail We all know audience is important, but exactly how...
Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step...
The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help topics and corporate responsibility, among others.
While some will call this "content marketing", others call it "social media marketing", and still others (such as I) will just say that search engine optimization is (as it always has been) evolving to include these methods of marketing the...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Business will appear just like a user's friends.
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. By 2016, affiliate marketing will represent slightly less than 16 percent...
SEW: Can you share some of the hardest lessons you have learned in this business? That's what business is about. Content marketing has grown in importance in today's search environment and even the best marketers know that just because you publish...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines.
Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a certain business establishment. Nevertheless, there is some rock-solid advice for how to posture yourself and your business...
PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going from 6 to 10 can improve conversion...
In order to prepare a business case for the content marketing piece, a content gap analysis should be prepared in order to reveal search referral opportunities that are related to a particular product, service, or industry.
