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  1. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    For example, bids and budgets, so you can have different bids for each engine. Or should I take a moment to introduce myself, a Bing Ads Evangelist, sprinkling in a few nuggets of SEM wisdom? In my role at Microsoft, I get to spend a lot of time...

  2. It Doesn't Matter What You Call Your Online Strategy!

    And that's the way it should be - CMOs are judged on generating revenue from their marketing budgets. One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing, etc...

  3. State of Search: Strong SEM Industry Growth Projected in 2011

    Social media budgets are up, but only a little when compared to last year. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received.

  4. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    Facebook Introduces Lifetime Budgets For Ad Campaigns - All Facebook Here's how SEM can amplify your marketing message across offline and online channels. Search Industry Social Media Marketing Seven social media marketing expenses to consider and...

  5. Wear Your Cross Training Shoes to Connected Marketing Week

    With travel budgets still tight, that's a good thing. Participating events include: ClickZ's BlogworkZ; the Email Experience Council's Email Marketer's Toolkit For Success; Bruce Clay's Search Engine Optimization Training; the Connected Marketing...

  6. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Question #4: During this Economic down-turn, is Acquisio concerned at with the overall decline of PPC Budgets? Prior to his position at Acquisio, Marc was founder and president at Canalytics, a boutique SEM and SEO agency regarded as one of the...