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  1. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This led to the action of re-allocating budgets from banners to SEM. Learn from the data and attribute your budgets correctly. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    For 19 percent of the respondents, paid search accounted for more than 50 percent of their marketing budgets. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the...

  4. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...

  5. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you trying to set marketing budgets and need to understand what is working and what should be cut? Are you looking to analyze marketing campaigns and their performance? Paid Search Organic Search Most advanced Google Analytics users have...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. Of the respondents, the majority (74 percent) had two or more years experience in the...