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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Many times we focus on WHAT is necessary, in terms of tasks, and not the WHO. Brand and marketing messaging/voice change(s)/gap(s) However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no information to aid in the design process. Do they describe their process in terms of a two-part process...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. And it’s not just activity on the site that can be tracked either; data points about the brand’s entire Web presence can be...

  5. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. In simple terms, it is the document used to schematically plan out the layout of a...