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  1. So... You Think SEO Has Changed?

    In terms of acquiring links, people talk about content marketing like it is some new thing. In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. When it was applied to email marketing, it revolutionized the way people were targeted.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. On the corporate or agency side, the following descriptions can serve as food for...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    You can even ask people to link to the giveaway for extra bonus points (although this might be a bit shady with Google's terms of service). Any brand that hopes to make a name for itself should have at least one of these resources, and typically more.

  5. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Facebook said these types of updates get more engagement in terms of likes, comments, shares, and clicks, adding that they are more visually compelling than a text-only status update with a link. Add to that the fact that Facebook is killing...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You're at the very tip of the head in terms of quality--most of the scuzzy people take advantage of massive numbers of small, not-very-savvy bloggers who will throw up any submission they receive. Investigate how those direct referral traffic is...

  7. How to Dominate the Entire First Page of Google

    While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. Brands that have verified Google+ accounts can capture side rail real estate for brand terms by...