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  1. Introducing the Local Marketing Adoption Curve

    Where does your brand live on the "Local Marketing Adoption Curve"? You should optimize all your local marketing for customers who use multiple devices to find your brand. By taking a phased crawl, walk, run approach to building a comprehensive...

  2. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. The automated element of these campaign types utilizes...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content marketing initiatives, the rewards can go far beyond SEO and link-building.

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    A clear sign of link-building is that you only link to your brand. It's a lot more time-intensive, but also means your building real brand assets, which have value in itself as long-term brand assets, it’s more sharable, and it’s a natural link...

  7. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    As technology advances, the distance between a brand and its customers has grown. However, surprise is rarely strategically planned into marketing campaigns. But there are many ways for brands to use the element of surprise and social media to...