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  1. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Are you promoting a specific business, or building your brand as the foundation for a career in a specific industry? As argued above, it can be a key tool in brand building. For example, if everyone talks about the value of video marketing from a...