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  1. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. One of the most popular posts of the year here on SEW focused on the increasing...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    On the Adobe blog, Stark takes us into more detail as to what fuels this growth, saying that: This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. However, if you are considering syndication for an established blog and worried about diluting the author's...