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  1. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Have you read their blog posts or LinkedIn discussion entries? They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no information to aid in the design process.

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    For example, create a list of all the different blog posts you create and convert the structure into a template to follow. Most of Michael Hyatt's blog posts follow a very similar structure: they contain a personal story or anecdote embedded within...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Now that your head is about to explode with the many examples you've seen of content marketing done well by financial institutes, and with your own ideas for your series of blog posts and infographics, get it all down on paper and start...

  6. 10 Shocking Facts About Content Marketing Today

    It's up to the marketing team to ensure that the blog is always full of insightful, fresh content, and although this may take some work, the potential benefits are hard to ignore. Marketers can utilize the company blog to entice readers with calls...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  8. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. One of the most popular posts of the year here on SEW focused on the increasing...