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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Marketing to existing customers is a great way to boost repeat sales. Despite huge advances in digital marketing, email...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search...