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Marketing b2b Case Studies

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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    Now, once you explain the problem, you get your prospect sufficiently alarmed about the problem by helping them visualize it and providing case studies, like this: You're also building a value case for your product, so that when you reveal the...

  2. Leveraging Twitter & Facebook Ads at #SESChi

    Thursday, November 15th, the two will share their experience, case studies, and best practices with SES Chicago attendees. He manages both Facebook and Twitter campaigns for clients and has been featured in a successful social ads case study by...

  3. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    Industry-specific case studies Make sure to incorporate cross-links to supporting content marketing assets that identify solutions and information associated to each particular industry's challenges. For most B2B companies, being able to rank well...

  4. 4 Key Recommendations for B2B SEO in Industrial Markets

    Case studies and product/solution tutorials. White papers and research studies. Optimize Landing Pages for New Content Marketing Initiatives In a previous article I spoke about the need for B2B search marketers to invest in content marketing...