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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. Back in 2004, we knew that Amazon.com was already doing more than 200 marketing...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Marketing is more complex today than ever. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said, when the majority of keyword traffic data is...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    With big brands going all-in with content marketing, the competition has never been fiercer. I'm always looking for examples of businesses that are doing well with content marketing in 2014. If you aren't upping your content game in a big way this...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search...