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Marketing Automation

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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The word and the concept are nothing new, but...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Marketing Automation Marketing automation continues to be topic of hot debate. Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. That's according to Joe Pulizzi, who is one of the...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Furthering Fishkin's point, SEO can also benefit from marketing automation, a form of email marketing, by leveraging MA analytics, 1-to-1 communication capabilities, and the need for content development.

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Cassandra Jones, account supervisor with Google partner iProspect, advocates for automation wherever possible. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find the right...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Customer engagement comparisons – "Mad Men" vs.marketing today: Dave Lloyd, AdobeSenior Manager, Global Search Marketing

  6. Social Media Automation: A Beginner's Guide for Small Business Owners

    To make things worse, the mainstream message is that automation of any portion of social media marketing is somehow spammy. Social Media Automation is Wrong Retweets: Automation will reduce the quality of social media presence.