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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    What happens when a brand bridges the great divide that technology and automation have created? However, surprise is rarely strategically planned into marketing campaigns. Customers engaged with personalized, emotional messaging are up to 20...

  2. 10 Shocking Facts About Content Marketing Today

    These days, email automation and tracking software make it easy for marketing teams to tackle this portion of their job. Here are 10 shocking facts about this revolutionary marketing strategy that shapes the way we make purchases, evaluate services...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Dynamic content through marketing automation solution can help you create this type of testing, but it requires enough volume to make the results statistically significant. Content marketing has gained much traction over the last 18 months and for...

  5. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your paid search efforts are also synced with your marketing automation software, you can see the quality of lead that these keywords brought, too. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Marketing Automation Marketing automation continues to be topic of hot debate. Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. That's according to Joe Pulizzi, who is one of the...