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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Finally, the influencer work that outperforms the rest...

  2. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Google Analytics While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And most of us in the SEO industry are always finding a need for a new tool. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Finally, the oldest tool in the drawer (e.g.email marketing) is often overlooked. For these reasons, small businesses need to be guided by statistics and analytics. As the cost-per-lead of PPC advertising becomes too high, the agency should...

  5. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe Campaign, previously known as Neolane, is an analytics tool that helps create personalized experiences based on customer habits and preferences. Last Fall, Adobe added six new features to Analytics and added cloud-based mobile services for...

  6. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    While the platform looks like another social analytics platform, it actually started life as an RSS dashboard and that functionality is still available. Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or...