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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data on your own marketing. I have always told my clients that if you get more than 20 percent of your sales or...

  2. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Google Analytics While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Google Analytics will tell you what people are doing, but it can’t always tell you why they...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And most of us in the SEO industry are always finding a need for a new tool. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  6. Why Content Marketing is a Definitive Method for Success in 2014

    A regular marketing tool for many companies, content creation became a prime method for success in 2013 and will become a definitive one in 2014. If you weren't before, measure your results; whether you do this with an old-fashioned spreadsheet or...