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Marketing Analytics Evangelist

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP at Three Deep Marketing and the author of helpful...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Anoint a Content Evangelist Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Whether you work in an agency setting writing content for...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.

  4. Converged Media in Marketing Starts With Breaking Down Silos

    To be an effective evangelist to make this happen in your organization, you need to teach the lingo. Product Manager - Webmaster Outreach at Bing, Adam Singer, Product Manager for Google Analytics, and Daina Middleton, Global Chief Executive...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    According to Avinash Kaushik, Digital Marketing Evangelist at Google, "as a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. For example, if you add another dimension that includes where people are...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon. Leila Pflager of Quantcast represented her company on the Expo Floor and discussed the 100 million publishers using their analytics...

  7. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels. It’s not hard to see why they call him an evangelist; Kaushik had the standing-room only...