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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    They either want everything produced in-house or they have a different agency that handles content. In many cases, enterprise organizations will not allow an SEO agency to create content for them. Additionally, applying some competitive backlink...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Take off the masks and you might find a traditional public relations professional, agency, or marketing firm. We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing...

  5. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    It doesn't matter if you work at Google or own of your own agency – the workplace is transient. Being the Senior Marketing Manager or calling yourself the Chief Dragon (as I often do) are relational concepts; as in who you are in relation to...