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  1. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. Internet Marketing Agencies In the future, SEM agencies will desperately need to...

  2. Why Search Agencies Should Tune Into the Display Buzz

    Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...

  3. Nomenclature: The Industry Case For and Against SEO

    I see a lot of agencies disassociating themselves with the name SEO and focusing on 'digital', 'media', or just marketing. As developments continue apace, larger more traditional full-service agencies lack the ability to skill-up or recruit...

  4. Google Announces New Approach to Working with Ad Agencies

    Penry Price, Google's Vice President of Global Agency Development today announced changes in the search engine's relationship with advertising agencies on the Official Google Blog. What Google is offering ad agencies is "better training and more...

  5. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    Companies who hire interactive agencies for search marketing are increasingly sophisticated. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...