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  1. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. If your company is planning to hire an agency, this...

  2. Using the DMAIC Process for SEO Projects

    In our agency we decide how we are going to approach a process improvement project via our internal project charter. When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency...

  3. How Link Building Changed in 2013

    From the perspective of a link building agency, what I'm seeing is that clients still want links. So What Changed in the Industry, Really? They're how people find your site, and even if they no longer affect rankings, they'll still be a critical...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Take off the masks and you might find a traditional public...