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  1. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    If you're operating under a situation as described above, it's entirely possible that your paid search program is receiving credit for sales/leads that are also being credited to organic search. The fire drill: You're double counting orders or leads

  2. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Depending on your level of comfort in social media measurement, you may find yourself applying what you learn online to develop your business, especially if you already offer products or services related to advertising or marketing, public...

  3. Performance Management for SEO Teams

    One of the key goals and expectations that tie them together is learning how to write optimized copy that also leads to conversions. As an ever-evolving agency, we see the value of synergies between paid and organic search campaigns, so it's...

  4. SES New York is a Search Expo as well as an SEM Conference

    Today Ingenio partners with leading providers in Web and mobile search, online directories, vertical content, and directory assistance to deliver live phone leads to any type of business. Its patent-pending Two-Step Click™ lead qualification model...

  5. Why Retailers Should Be Day Trippers to SES Chicago

    Leads that become opportunities that convert into booked business! You want leads! Jonathan Ashton, VP of SEO & Web Analytics, Agency.com Over the past decade, website search has increased in importance from a technical feature to a core marketing...