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Marketing Agency Search Business Fionn Downhill

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  1. Elixir Interactive Online Reputation Management Case Study

    What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and...

  2. Agency Leadership -- Imparting Your Vision

    I've looked at setting up your SEM, finding clients, marketing your agency, selling your services, recruiting the right people, and training your staff. That's why a successful agency needs a leader at the helm, as opposed to say a search strategist.

  3. Training Your Search Marketing Employees - Part 1

    Part of the agency training involves working for some time in all functions to ensure that they have a good understanding of the internal processes of the business. The first part of the training always revolves around understanding the agency...

  4. SEW Experts: Training Your Search Marketing Employees

    In today's Business of Search column, "Training Your Search Marketing Employees - Part 1," Fionn Downhill outlines some of her training methods for new search agency employees. Your employees are the most important asset of your business.

  5. Recruiting the Right People for Your SEM - Part 2

    In my last column I looked at beginning the hiring process for your SEM agency. This column reviewed recruitment and finding the right people for your SEM agency. Specifically, I explored how to evaluate whether you need to hire, and also how to...

  6. Sales and Your Search Marketing Agency - Part 2

    We've looked at the search marketing agency sales process and asked whether you should look at hiring sales staff to convert the sales. Next time I'll look at an issue that troubles many a search marketer: hiring the right people for your growing...

  7. Search Marketers' Wish Lists

    Fionn Downhill, president of Elixir Systems Google AdWords Certified should differentiate between a person working from their home doing search for a few months versus a professional with a company or agency that has years of experience.

  8. Win the Right Search Marketing Clients - Part 2

    If you mess up, you'll be just as swiftly removed as the agency of record. Last week I looked at targeting start-ups and small business owners to grow your search marketing business. To do this, you must quickly understand your potential client's...