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  1. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Coming in dead last out of 100, Apple's mobile experience is lackluster when measured against factors in...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Take off the masks and you might find a traditional public relations professional, agency, or marketing firm. We see far too many people want to get into social media, but have no B2B experience," said Erin Everhart, director of digital marketing...

  3. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those...

  4. Why Search Agencies Should Tune Into the Display Buzz

    Has your agency been considering adding display advertising to your service offerings? Research firm Forrester believes that by 2016, spend on display and search marketing will be nearly identical, thanks to display growing at a rate of more than...

  5. Are You Competing with Your Own Business Identity?

    Online Agency/SEO Firm: Avoid originating unique identities with individual advertising promotions for clients, as this can distort the company’s anchor identity. Regardless of the types of media you include in your advertising and marketing...

  6. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Throughout 2011, Facebook repeatedly met with the agency world to discuss why social context ads can be effective, as well as brainstorm how they can be improved. Facebook will acquire privately held social networking firm Gowalla for an...