I’ll be joined by Fionn Downhill, VP of Strategy for SyCara, Todd Friesen, Director of SEO at Performics, and David Naylor, SEO at Bronco. Most of what I don’t love about this space is running an agency (the business side of it).
What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and...
I've looked at setting up your SEM, finding clients, marketing your agency, selling your services, recruiting the right people, and training your staff. That's why a successful agency needs a leader at the helm, as opposed to say a search strategist.
This training includes imparting a clear understanding of our business processes and procedures, along with an understanding of the different functions within the agency and how they fit in. Advanced practitioners come to my agency with the skills...
In today's Business of Search column, "Training Your Search Marketing Employees - Part 2," Fionn Downhill notes that because they're skilled in relation to their job, the priority is to train them to flourish in the agency.
Part of the agency training involves working for some time in all functions to ensure that they have a good understanding of the internal processes of the business. The first part of the training always revolves around understanding the agency...
In today's Business of Search column, "Training Your Search Marketing Employees - Part 1," Fionn Downhill outlines some of her training methods for new search agency employees. Your employees are the most important asset of your business.
In my last column I looked at beginning the hiring process for your SEM agency. This column reviewed recruitment and finding the right people for your SEM agency. Specifically, I explored how to evaluate whether you need to hire, and also how to...
Or, you could use an agency to find a temporary employee. Today we've looked at evaluating your needs for hiring employees, and determining what exactly you need to grow your SEM agency. The success of your search marketing business depends on the...
We've looked at the search marketing agency sales process and asked whether you should look at hiring sales staff to convert the sales. Next time I'll look at an issue that troubles many a search marketer: hiring the right people for your growing...
In today's Business of Search column, "Sales and Your Search Marketing Agency - Part 2," Fionn Downhill looks at these issues, including the pros and cons of performance-based relationships. A typical search marketing sales plan differs from other...
These prospects may have been instructed by others to find a search marketing agency, or told search is something they really must be doing. Position yourself so you aren't lumped as just another agency.
In today's Business of Search column, "Sales and Your Search Marketing Agency - Part 1," Fionn Downhill discusses ways a search marketing agency can gather sales leads, and turn those leads into sales.
In this column, I've looked at different ways to market your search marketing agency using both traditional and online marketing, networking, referrals, and partnering as well as ways to market yourself as a subject matter expert.
In today's Business of Search column, "How to Market Your Search Engine Agency - Part 2," Fionn Downhill continue her exploration of different ways to market a search engine marketing agency, such as networking, referrals, and partnering.
Next week we'll look at other ways to market your search engine agency, including networking, referrals, and partnering, as well as marketing yourself as an industry expert. Click here to tell me your successes in marketing your agency.
In today's Business of Search column, "How To Market Your Search Engine Agency - Part 1," Fionn Downhill shows you how to reach your target market and get those leads, which are so important when developing and growing your business.
Fionn Downhill, president of Elixir Systems Google AdWords Certified should differentiate between a person working from their home doing search for a few months versus a professional with a company or agency that has years of experience.
If you mess up, you'll be just as swiftly removed as the agency of record. Last week I looked at targeting start-ups and small business owners to grow your search marketing business. To do this, you must quickly understand your potential client's...
In today's Business of Search column, "Win the Right Search Marketing Clients - Part 2," Fionn Downhill follows last week's look at targeting start-ups and small business owners with a discussion about what mid-size and larger companies have to...
