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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical personnel and processing it into a form useful to the press. Among those Bonney enlisted during the early...

  3. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. On the corporate or agency side, the following...

  4. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Take off the masks and you might find a traditional public...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry...

  7. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    As it turns out, the business owner hired an agency to help with SEO and they began a linkbuilding campaign. The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and was blindsided by a...