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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  3. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. Proulx is a Senior Vice President and the Director of Social Media at...

  4. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Integrated agencies with strong digital arms will take their standard fare – bigger advertisers who really want an agency, and are willing to spend the bigger dollars. Internet Marketing Agencies In the future, SEM agencies will desperately need to...

  5. Why Search Agencies Should Tune Into the Display Buzz

    Search agencies need to tune in to the display advertising opportunity. Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the...