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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical personnel and processing it into a form useful to the press. Among those Bonney enlisted during the early...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. One of the fastest growing trends currently in digital marketing is real-time bidding. Powered by real-time bidding technology companies develop their own Demand-Side...