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  1. Evolution in Digital Marketing Skill Sets

    For those of us working on the agency side, these skillsets will continue to be in high demand. Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software technology category, will...

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    If you love marketing, enjoy people, like to work hard, and can deliver real results for your clients, you will be able to build a successful agency. By far search marketing was the most profitable channel so we changed direction and became a...

  4. Know Your Platforms: AdWords vs. AdWords Express

    If this sounds like a bit too much work for you, but you’re willing to invest in resources, consider hiring an in-house marketing manager or a Google Certified Agency to help manage your campaigns. If over the long term, you don’t think you’ll have...

  5. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. The agency also won the award last year, giving them a perfect record.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    In many cases, enterprise organizations will not allow an SEO agency to create content for them. They either want everything produced in-house or they have a different agency that handles content. However, most often you will find that the majority...

  7. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...