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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    If you love marketing, enjoy people, like to work hard, and can deliver real results for your clients, you will be able to build a successful agency. By far search marketing was the most profitable channel so we changed direction and became a...

  2. Know Your Platforms: AdWords vs. AdWords Express

    If this sounds like a bit too much work for you, but you’re willing to invest in resources, consider hiring an in-house marketing manager or a Google Certified Agency to help manage your campaigns. If over the long term, you don’t think you’ll have...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S. The agency also won the award last year, giving them a perfect record.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    In many cases, enterprise organizations will not allow an SEO agency to create content for them. They either want everything produced in-house or they have a different agency that handles content. However, most often you will find that the majority...

  5. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they...

  7. What Marketing Executives Say About Content Targeting

    Amongst other questions, we asked 187 marketing executives from a cross-section of B2B, B2C, and agency companies how their content team approaches content. At Conductor (I am Conductor’s director of research), we are in the final stages of a...