Or does their having a "common law trademark" help them, and in what way? In order to possess trademark rights in an unregistered mark, (i.e.a 'common law trademark') the owner of the trademark must prove that the trademark has acquired secondary...
Google has rapidly rolled out big changes to its search results in recent months while abandoning its trademark simplicity. Google Self-Driving Car Driver Breaks Law - Jalopnik Marketing Pilgrim TopRank Online Marketing Blog
Since Internet advertising is fairly new, there's not a lot of case law on trademark use in search engine advertising. Trademark Law in the U.S. Trademark rights begin when you first use the mark in commerce -- for example, the date you start to...
Trademark litigation is very much a part of our lives in the interactive marketing world. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation.
Google Updates Trademark Rules for UK/Ireland AdWordsBeginning on May 5, 2008, the AdWords trademark policy for the UK and Ireland will change. China Antimonopoly Law Could Derail Microsoft/Yahoo Deal, GoogleThe Chinese government is activating...
Utah Amends Trademark Protection Act (But Only After Some Drama), Technology and Marketing Law Want a snapshot of the day's search marketing news? The Future of Advertising: A Conversation With Jeff Einstein, Part 1, ClickZ Experts
Utah Amends Trademark Protection Act (But Only After Some Drama), Technology and Marketing Law We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related...
Utah Pleases Google with Trademark Law Change, Frustrates Utah's 1-800 Contacts, ClickZ News Another possibility would be for a site owner to find a complementary industry vertical with different seasonal traffic patterns, so that when one industry...
Courts Need Consensus on Trademark Law and SearchThere's a bit of confusion in the courts surrounding keyword advertising, and overall search engine marketing issues. We've collected all the search marketing news from selected posts to the Search...
Courts Need Consensus on Trademark Law and SearchThere's a bit of confusion in the courts surrounding keyword advertising, and overall search engine marketing issues. Want a snapshot of the day's search marketing news?
In most Circuit Courts – other than the Second Circuit courts in New York, Vermont and Connecticut – the findings have been that keyword advertising is a trademark use in commerce, as Eric Goldman, an Internet law professor at Santa Clara...
Utah Trademark Protection Act Dying a Slow Death, Technology & Marketing Law While much of the recent focus on social media marketing centers on the big social sites, such as Digg, StumbleUpon, and del.icio.us, search marketers would be smart to...
Part II of this article series on trademark law for search marketers will focus on tips, tactics, and resources by attorneys, search engines, and specialty services for researching, monitoring, and protecting your trademark material; along with...
It's also important for an attorney to interpret the results of a trademark search, which I strongly advise clients to do: get a trademark search done before they fall in love with or marry a trademark.
Under the general law that's been developed for comparative advertising, you would have the right to use someone else's trademark anywhere in your advertising, or anywhere on your Web site. So I would say that we both have growth, and not enough...
The way that trademark law in the U.S.has been drafted and changed over time, I don't believe that selling one of these keywords to trigger advertising rises to the level of a "use in commerce. Walton is a lawyer focused on Internet and...
Utah Rewrites Search Law, But Trademark Registry Remains, ClickZ Yahoo Under-represented at IABOne unintended consequence of the departure of Wenda Harris Millard from Yahoo is that Yahoo no longer holds a seat on the board of the Interactive...
Utah Rewrites Search Law, But Trademark Registry Remains, ClickZ We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
An Old Trademark Suit is Settled in Google's Favor, ClickZ Videos: Internet Law with John W. Want a snapshot of the day's search marketing news? SEW Experts: How Search Will Save Online Advertising. Buys Advertising.com Jr.
American Airlines Suing Google Over Trademark ViolationSeems American Airlines has not read about previous law suits over trademark terms as keywords. American Airlines Files Trademark Infringement Case Against Google, ClickZ reasons not to read my...
