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  1. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". I think of organic, expanded," said Kristine Schachinger, CEO of The Vetters, industry speaker and consultant; who added...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    SEMPO (Search Engine Marketing Professional Organization) Chicago, the local chapter of a global, global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it;

  4. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. INDUSTRY Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes and connected with peers on professional and personal levels. According to Greene, they come to the conference almost every year...

  7. Audience Targeting Strategies for LinkedIn Ads

    Industry: “Banking” or “Biotechology” industries For example, let’s say you are advertising software that is geared toward marketing professionals. Company category (marketing): Individuals who work for companies in North America who are in the...