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  1. Search Top Priority Among SMBs [Study]

    The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities. It includes everything from newspaper advertising to yellow pages, industry-specific magazines, direct mail, and...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social advertising, for instance, is still a relatively new practice and affected by rapid industry growth and change. Many search marketers have learned the value of reporting on KPIs such as return on investment (ROI) or return on advertising...

  3. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and...

  4. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Laszlo believes that the slow growth is probably due to a maturing industry, which has become comfortable with its search spend. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  6. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Paid methods are items such as Google AdWords (the sections of the search...

  7. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Search: The user completed a search within your app.

  8. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...