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  1. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". I think of organic, expanded," said Kristine Schachinger, CEO of The Vetters, industry speaker and consultant; who added...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a B2B marketer could nurture leads by providing this audience segment with useful, topical, or thought-leadership content about its industry. It's now possible to combine the power of Custom Audience targeting with search retargeting...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. Search marketing software and service company WordStream...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: As the revolution of the music industry continues, artists are looking for new streams of revenue. Social video advertising - which sits at the intersection of social, mobile and video, the three hottest trends in digital marketing - has long...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The allocation of resources must be guided by information, as opposed to intuition and industry hype. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been...

  7. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    Search Explorer Alpha can also be used by people outside of the SEO industry for doing things like conducting research on a topic. My senses tell me that this is really groundbreaking - not just for SEO but for search as a whole,” Dixon Jones...