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  1. Search Top Priority Among SMBs [Study]

    The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities. In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  3. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. An inherent shift is happening and marketers should begin to...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    However, recent moves by search engines have made SEO more difficult than ever. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. As the number of websites exploded, the search...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Join us next month when all will be revealed next time, exclusively on Search Engine Watch. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. Lisa Hughes, British Outfitters' most recent New...