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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates.

  2. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. The following graph shows how your pain meds (SEM) can be weaned down as your antibiotics (SEO) begin to take affect.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. As a representative suggested, networking helps BrightEdge stay tuned-in and likewise assists them in providing their...

  5. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers. The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and...

  6. Rip Van Winkle: "Things Change Fast in Today's World"

    SES New York Responds to Reasons Search Engine Marketers Attend SEM Conferences (prweb.com) Tell them that Google didn't reveal that Quality Score was used to determine which ads it would show above organic results until late 2008.