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  1. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. As a representative suggested, networking helps BrightEdge stay tuned-in and likewise assists them in providing their...

  4. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers. The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and...

  5. Search Week in Review for Oct. 30, 2010

    Organic Search Listings That Drive Clicks by John Greer SEM Basics Hacking AdWords - Who Said Black Hat Was Just Organic? Small businesses on average spent $2,327 on paid search advertising in Q3 2010, an increase of 43 percent over Q3 2009...

  6. Rip Van Winkle: "Things Change Fast in Today's World"

    SES New York Responds to Reasons Search Engine Marketers Attend SEM Conferences (prweb.com) Tell them that Google didn't reveal that Quality Score was used to determine which ads it would show above organic results until late 2008.

  7. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    A: "Paid Search, Organic SEO. But it's noteworthy that some search engine marketing (SEM) specialists, search engine optimization (SEO) consultants, and pay-per-click (PPC) advertisers aren't familiar with business jargon like "C-level.