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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Highly engaged executives contribute to brand visibility, amplifying the reach of the brand and often elevating the brand in organic search rank. Image credit: 2013 Social CEO Report, CEO.com Image Credit: 2013 Social CEO Report, CEO.com

  2. Integrating Owned, Earned & Paid Media For Better SEO

    Organic search can't be influenced by paid or sponsored search campaigns. Owned and Earned Outperform Paid Media in Influence of Organic Search Because studies show the effectiveness of organic search in reaching new audiences, many will forgo the...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR) ÷ _____% old organic search click-through...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    A westerner would typically search for “chrome rims”, click on either paid or organic ads and purchase from their intended website. As a search marketer, looking at ROI, I’d feel like I’m advertising on Facebook, but the reality is that search did...

  6. Q&A with Ken Jurina, President and CEO of Epiar

    The inclusion of the OneBox, as well as Sitelinks and ‘Search Within a Site' search box features, are all affecting the usability of the results in the organic listings. If we look at trends from the perspective of consumer behavior we continue to...

  7. Highlights from the SEW Blog: April 21-25, 2008

    Organic Search Survey Finds Search Engine Marketing Budgets in UK to IncreaseThe industry is thriving in the UK with 63% of companies planning to increase their paid search (PPC) budget and 61% planning to increase their search engine optimization...