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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. The idea behind the new Search Engine Strategies event in Atlanta (and coming to additional U.S.cities soon, including Denver on October 16) is really a return to its roots, with the emphasis on...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Let's start with a refresher about what has changed and then explore 10 Google Analytics advanced segments that reveal search and social ROI. Here are 10 Google Analytics advanced segments featuring user segmentation, sequence building, and cohorts...

  3. 3 Keys to Activating an Audience with Smarter Content

    When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience. Finally, developing a set of metrics and benchmarks that...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Measuring social media ROI can be a daunting task, but not impossible. Return on Investment (ROI) My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media...

  5. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. Note only organic results (blue) and PPC ads (red) will be replaced by those of Google. The returns are healthy, the competition is a little...