Spot Runner's press release cites proprietary iProspect-Jupiter Research study proving the value of TV in search engine marketing: TV advertising is the number one impetus for people to search for a particular company or product online, surpassing...
Analyst firms such as Forrester Research and Jupiter Research will need to give greater weight to proprietary technology when they release their evaluations of search marketing technologies and vendors, the Forrester Wave and the Jupiter Research...
Berk, a former search analyst with Jupiter Research, joined Marchex last year when it acquired Open List, a local search technology company he founded. Berk outlines seven types of local advertising providers in the report, some of which are the...
Offline Ads Surprisingly Influential to SearchersAccording to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing.
It's a valid perspective, as Jupiter Research reported that only 16% of advertisers bought BT last year. For search marketers, Behavioral Targeting (BT) ads may be viewed as “that other advertising” some people try.
Measuring an SEM's Job PerformanceA new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and...
Measuring an SEM's Job PerformanceA new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and...
A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results.
Along the same tangent, is the release of Jupiter Research's SEM Executive Survey Findings, and Kevin Newcomb provides significant detail in his members' only version of the article, with a more extensive look at the state of search spending today.
Jupiter Research Report Says Most Search Marketers Happy with ROIA majority of search marketers are planning on spending more on search this year, and are mostly satisfied with the return on investment (ROI) they are seeing from search.
Jupiter Research Solo AgainJupiter Research, which was sold by Jupitermedia to Kagan Research for $10.1 million a year ago to create JupiterKagan, is now on its own once more. To address this Compete, an online consumer market research firm, has...
Jupiter Research Solo AgainJupiter Research, which was sold by Jupitermedia to Kagan Research for $10.1 million a year ago to create JupiterKagan, is now on its own once more. Want a snapshot of the day's search marketing news?
Minus Expenses Yahoo, Google Ad Revenues Similar While it is well known Google has higher search market share, recent analysis of profits show Yahoo's ad revenue is a lot closer than the market share would suggest.Jupiter Research blogger David...
Keane joined Google four years ago, having previously been a VP and senior analyst at Jupiter Research, covering the online advertising space. Patrick Keane, until recently the head of advertising sales strategy at Google, has left to become...
Consumer & Media Strategeries at Microsoft, Jupiter Research Want a snapshot of the day's search marketing news? A Look at Yahoo's Local Ad OptionsPatricia Hursh digs into Yahoo's local search advertising options, post-Panama.
The survey, which will collect data until the end of this week, is being conducted by Jupiter Research in five languages: French, English, Italian, Spanish and German. SEMPO's efforts this year will focus on three main objectives: launching and...
On the organic SEO side, E-consultancy echoes Jupiter Research findings suggesting that upwards of 80% of all commercial clicks come from organic search results. The total market for search marketing in the U.K.grew at a blistering 100% rate in...
An interesting article from eMarketer reports the results of a study from iProspect and Jupiter Research, that says SEM professionals perform an average of five jobs in addition to basic SEM tasks. How difficult is it really to find a good match...
Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. Other commonly performed tasks include marketing communications (49%), market...
Geoff went on to read a quote from former Jupiter Research Analyst Gary Stein who said, "68% of advertisers using the Internet report confidence in their return on investment. Whoever said statistics about search must be dry and boring hasn't...
