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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. In recent years, Search Engine Strategies expanded its agenda beyond search to...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. As the lines blur between website user experience, publishing content, sharing on social media...

  5. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as...

  6. 6 Critical Action Items B2B SEOs Need to Consider With Converged Media

    Videos and webcasts optimization – SEO tactics included link acquisition, keyword research, development, and optimization. Microsite development – SEO tactics included keyword optimization, implementation of on-page/on-site SEO best practices, link...

  7. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Let’s return to the question of where Penguin and semantic search technology will leave the smaller scale sites that rely on optimization strategies to get the kind of exposure they need. Big brands have the obvious advantage in that they’re...

  8. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    When I first heard “linked,” my mind went to ideas around social search optimization and search engine visibility, but that actually has nothing to do with Coca-Cola’s concept of linked. As Jonathan Mildenhall, VP of Global Advertising Strategy at...