Easily create and test landing pages for multiple campaigns Marketing Programs – associated offers and content to support sales. From search marketing to social media, these are business game changers that open new opportunities and avenues to...
Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising...
YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. The stunning success of these ads show how brand...
Enhanced campaigns get Google+ annotations and an upgrade center. Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few clicks.
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. Big brand marketing was so much easier when individual TV shows could consistently deliver...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. The cloud-based dashboard has been beta-tested by some of the world's biggest advertisers and measures...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ After slamming Google AdWords for taking control away from customers, Bing says "…we do not...
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
Award campaigns give you two large-scale promotion opportunities: the award nomination phase and when you announce the winners. Publishing authoritative guides isn't a new link-based content marketing tactic by any means.
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. Just like you would on your social media channels, try to focus 60 percent of your content to entertain your viewers, 30 percent to inspire them...
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. YouTube's milestone is important to more than 1 million content creators from over 30 countries around the world who are earning money from their YouTube videos as well as...
The Creative Sandbox link in the main navigation leads to the showcase for sample marketing campaigns, and the Submit Your Work button stands front and center. In addition to the common filtering attributes throughout the site, the Creative Sandbox...
However, I would also suggest that they're probably not running their branded PPC campaigns all that well if they come to this conclusion. An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short...
Let's be real: Microsoft is no stranger to bad advertising campaigns. A lot of companies spend a lot of dollars investing in flashy marketing campaigns or shiny new tactics. Your job as a business is to understand what that thing is and use it in...
Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Check out these handy formulas for calculating tangible...
Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such a structure can help us maximize the value of the content marketing campaigns we plan.
We see a recurring theme amongst sessions this year, which looks at integrating search marketing campaigns into your wider media mix. This Day 2 session (more details here) will provide a best practice blueprint for SEO people in large...
