Marketing Programs – associated offers and content to support sales. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are...
Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and organic search. The obvious opportunities in using LinkedIn as a marketing tool include personal branding for...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves...
Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says: “Suspicious Link: This link redirects to another site, it may link to spam or...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing, optimizing your B2B website for social media, and managing client relations via social media marketing, then you...
Because marketing and branding professionals are seen as more of thought-leaders, these business professionals will need to spend good time finding and answering questions that work within their knowledge-base and update their statuses with...
In 2013, it’s more important than ever to not lose sight of the "digital" – and all of its slick, sprightly luxuries – in "digital marketing. Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable...
Sharing Good Content. Personalization.The content can be more personal and speak to users in deeper ways than ads and promos. The recently launched and funded marketing and social engagement platform lets brands better analyze and use the earned...
People are always looking to the future marketing trends. Behind this button is an entire video advertising portal for YouTube. Think about the kind of content your audience would be interested in (e.g.tips, product demos, technical support, or how...
So, by way of saying thanks to our contributors at Search Engine Watch (SEW) for all the great content they produced this year, I wanted to see if there could be a reasonable way of calculating reader feedback in order to define, "The Most...
SEW: How to measure the results of YouTube videos, TrueView ads, and content marketing when prospects aren’t ready to buy? Greer further revealed that compared to traditional advertising, “Digital mediums cost a lost less on a cost-per-impression...
Promoted Tweets are a fairly new method marketing in the already unknown territory that is social advertising. This participant tweets interesting facts and is sure to respond to questions about the content.
The Convergence of Search, Social, and Content Marketing The top reason today’s experienced marketing and advertising professionals will want to go to SES Chicago is to keep up-to-date with industry trends.
Robyn Federman is the Director of Communications for Catalyst Inc.and has been developing marketing communications, social media, advertising, promotion, and public relation programs that drive new business for more than 25 years.
You can do some content advertising with Bing, but it's text only. I recently received an email blast advertising a shoe sale on a well-known shoe website. The reach you can get with a press release makes it a viable option, but you might have to...
One of the best-selling books out there right now is simply called “Optimize” by industry thought leader Lee Odden Catch his solo session “Optimize B2B Content Across The Sales Cycle” on Wednesday morning.
Evaluate existing content marketing assets for opportunities to optimize in coordination with low volume but higher converting PPC keyword phrases. B2B search professionals lead the responsibility to optimize content marketing asset visibility...
