Yet there is one content tactic that is less talked about, but arguably the most important to add to your digital marketing strategy: video. Pixability, a YouTube-certified marketing and advertising company, recently conducted a YouTube video study.
And then with earned media, which a what a lot of brands strive for, it includes viral marketing and gaining traction – whether it's a press release or some type of content strategy that drives a lot of traffic that you don't have to pay for out...
Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to craft communications and content according what people are talking about, the way they are talking about it.
What was once unnecessary is now helpful in discovering new content in Facebook, and potentially annoying your friends even more. Over at Facebook-Studio.com, they recommend looking at Facebook hashtags as an extension of the marketing campaigns...
Her company's testing has shown that the auto-bid management system in Facebook tends to be a fairly reasonable way to manage bids when marketing managers don't have the time to manage bids manually, she said.
As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
Create a Twitter account specifically for news and automatically publish all content from your online newsroom. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing.
They can communicate and entertain users across various social networks and are less likely to lose consumers' attention than traditional advertising. A number of brands have already capitalized on the Vine platform by integrating it into their...
Select advertisers can now build their email marketing list right in Twitter. The "Lead Generation Card" is a new feature in Twitter's advertising arsenal, and allows users to share their emails with brands in a tweet.
Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows email is the biggest driver of conversions in Q1 2013. In analyzing more than 500 million shopping experiences...
Marketing Programs – associated offers and content to support sales. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are...
Content strategy SEOs think they really are so smart they can do all of the marketing disciplines. All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization...
The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising, online ads, etc. For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing.
Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and organic search. The obvious opportunities in using LinkedIn as a marketing tool include personal branding for...
Everyone's talking about content marketing these days. When asked to justify the ROI of a content marketing program, audience data is vital for quantifying the reach and level of engagement with the brand content among the target audience.
The stunning success of these ads show how brand content is not just fodder for water cooler conversation, but is actively shaping what matters in culture today," said Tara Levy, Director Ads Marketing, YouTube.
Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR-15s in exchange for Likes is indeed a violation of Facebook's advertising restrictions. Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
