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  1. Why Search Agencies Should Tune Into the Display Buzz

    Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...

  2. State of Search: Strong SEM Industry Growth Projected in 2011

    The most widely used Google features were location-based ads for agencies and ad sitelinks for companies. Nearly 27 percent of agencies felt the Search Alliance merger produced a positive effect. Outsourcing continues to become more popular for SEO...

  3. Google Announces New Approach to Working with Ad Agencies

    What Google is offering ad agencies is "better training and more rigorous certification in AdWords proficiency .to lower costs for those who help advertisers get the most out of AdWords. So, there actually is something to get excited about even for...

  4. Stop Selling Search, Start Selling Performance Marketing

    You should know that the larger, more sophisticated agencies are already diving head first into performance marketing. The transition of marketing budgets from traditional channels to online is accelerating every year, making a larger proportion of...